Once you have a ready website (see
intro) for submission,
you should do it as early as you can. This is because
most search engines have a backlog of websites to index.
Search Engine submission is instantaneous, but inclusion
is not. Often, a webmaster have to wait for a period
of time before
The most important search engines to submit at this
time are those that most people use. They are:
Google (most popular and search results or Google are
used by many other search engines)
Altavista (Used to be most popular before Google, but
still very widely used.
Teoma (owned by Ask Jeeves)
Multi Submission Engines
You have probably come across websites that offer to
submit your website to many different search engines
for free (or for a fee). While they may look like a
great timesaver, you should however, be very careful
in deciding whether to use them.
Some websites use offer this service just for collecting
your email address. If you submit through them, you
will possibly get increased spam in your email.
Also, you do not know whether the submitting script
is reliable or the what goes on behind the scenes.
You do not whether your website has been actually submitted,
if not, when it will be submitted, or if ever it will
be. Search engines penalise people who submit their
websites all the time because they already have many
new websites to index and search engine spamming will
waste their resources and likely to get you banned.
If you do not submit your website yourself, what if
your website was not submitted to the search engine
you want? Would you know? If your website is not submitted,
then you will be waiting for indexing for a long long
time. If you decided that you have waited enough and
wants to submit your site manually but it was
actually submitted the first time by the multi submitter,
you will cause your url to again drop down to the end
of the indexing queue. ie another long wait for your
turn. In the worst case, the search engine may penalise
you for your impatience. In short, do it manually yourself
and be in control.
Submitting your website
After you have submitted your website and your website
has reached the front of the indexing list, search
engine spiders will be sent to index ("spider") your
website. They are not human but software following
instructions to "move" throughout your website's
HTML code and links. All spiders are programmed differently
and they "see" your website differently according
to their own set of rules. Some spiders put more
importance to your title, some your description,
your meta keywords, your text content, links etc
etc. Also, as search engines 'age', they also make
changes to their spiders to improve effeciency. Sometimes,
there are guidelines for webmasters to read, put
up by particular search engine. However, one rule
is always consistent. Good content. If you have good
content, and are not trying to trick the spiders,
you will be fine.
A search spider will first crawl the page you submitted
followed by the links from that page. Therefore,
it is important that you link your pages well. A
page that is not linked will not be visited and will
not be indexed. Therefore, if you write in your content
something like "You can read all about spiders in
searchengines.php in this directory", the spiders
will not be able to actually go over because they
do not read. They only follow coded, clickable links. The
same goes for text in a graphic image. Text that
are put in images cannot be read nor indexed by searh
After you have submitted your website for indexing,
practice patience, and check your visitor statistical
logs. If you see a "googlebot" or some kind of bot,
it is a search spider! Once you get indexed, you
will also be able to see from your statistics which
search engines are your visitors coming from and
what keywords they were searching for. You can also
search the search engines and see where is your position
on the results list and optimise your website slowly.
I say slowly because often, you need to wait for
a period of time before the spiders come back to
notice the difference. If you just make the changes
and upload, you will not see an immediate effect
of your changes on the search results position.
Directories are much like your local telephone book.
They are compiled by humans and do not use spiders.
Most good directories will let you submit non-commercial
websites for free, charging only for express services.
One very good directory to submit to is DMOZ Open
Also, Yahoo and Looksmart have directories very worth
to be listed in.
Due to the above directories being human listed,
it will take a little time for them to review your
website since everything is manually done. In the
connection, you should also note that any tricks
you play will be detected. If you describe your website
as a "free email" service but is actually a software
retailing website, you will be caught. In the best
outcome, your description will be modified by the
directory editor, and in the worse outcome your site
could get blacklisted.
rule of the thumb is, when submitting your website
to any directory, enter descriptions that is short,
clear, relevant and with no marketing gimmicks. (such
as "The coolest website!" or "check it out!" ) Try
to include the keywords that you are targeting and
word your sentence with care. Once you have been
listed, it may not be easy to make changes.
Introduction to search engines.
Search engine submission
Submitting your site to Search Engines.